The Myth of the “Viral Fix” Most founders come to us with a common symptom: “We have great engagement on social media, but our Shopify sales are stagnant.” They’ve invested in SMMA social media tactics, high-end reels, and influencer partnerships.…
Introduction Many Shopify store owners assume their sales problem is traffic. In reality, most ecommerce stores don’t have a traffic problem — they have a conversion psychology problem. Visitors land on the website, browse a few products, and leave. Not…
Introduction Many founders assume declining sales mean their product isn’t working. In reality, the problem usually lies somewhere inside the Shopify store strategy, positioning, or conversion experience. After auditing dozens of ecommerce brands, one pattern becomes clear: Most Shopify stores…
Introduction Most founders think they need more traffic. In reality, most ecommerce Shopify stores don’t have a traffic problem — they have a conversion architecture problem. I’ve worked with startups, scaling DTC brands, and B2B commerce businesses where increasing traffic…
