A brand style guide keeps your visual identity consistent as your business grows and more people are involved in creating content. Here is what a small business brand style guide should include.
Logo Usage Rules
Include correct logo variations, minimum sizing, clear space requirements, and examples of incorrect usage to avoid.
Colour Palette Specifications
List your primary and secondary colours with exact hex, RGB, and CMYK codes. If you have not finalised your palette yet, our Colour Palette Generator at notacodingcompany.in/color-palette-generator can help you explore combinations before locking them into your guide.
Typography Guidelines
Specify primary and secondary fonts, including which to use for headings, body text, and digital versus print applications.
Tone of Voice
- Describe how your brand should sound in writing
- Provide examples of appropriate and inappropriate language
- Cover tone across website, email, and social media
Imagery and Iconography Style
Define whether your brand uses photography, illustration, or icons, along with any stylistic rules for consistency.
Application Examples
A strong brand style guide includes mockups showing the brand applied to a website, business card, and social media post.
A well-documented brand style guide keeps everyone on your team, and any external designers, aligned as your business grows.
Need help building a brand style guide for your business? Our team can create one tailored to your brand.